Case Study: MONA Dermatology achieves national media exposure and more patient bookings with FACTEUR PR

MONA Dermatology earns 16 billion media impressions with FACTEUR PR

MONA Dermatology, a local leader in dermatology and cosmetic skincare in Cincinnati, partnered with FACTEUR PR to enhance its local brand awareness. The challenge was to position the practice as a leading national authority in order to create a ripple effect of recognition and trust within its local community.

FACTEUR PR implemented a media relations strategy targeting top-tier national health, lifestyle, and beauty publications. This solution secured widespread press coverage in outlets like ELLE, Glamour, and Yahoo. The results were significant, generating over 16 billion media impressions with an estimated ad value of $50.5 million in the first quarter and leading to more than 25 new patient bookings per day for MONA Dermatology.

MONA Dermatology