FACTEUR PR
7 Case Studies
A FACTEUR PR Case Study
L’or de Seraphine, an eco-friendly home fragrance brand, sought to generate awareness and build consumer trust ahead of its official launch. The brand partnered with FACTEUR PR to develop and execute a comprehensive marketing and publicity strategy.
FACTEUR PR implemented a multi-faceted solution including a social media and content marketing strategy, on-site sampling, and a robust press outreach campaign targeting key media sectors. The results were significant, featuring a 200% social media growth, press hits in major publications like Vogue and Forbes, and over $250,000 in sales in 48 hours from media placements. A holiday campaign also garnered 2.66 billion impressions. FACTEUR PR successfully secured retail commitments from top-tier stores as a direct outcome of their work.