Fact and Fiction
15 Case Studies
Case Study: I and Love and You breaks through Amazon search with Fact & Fiction
A Fact and Fiction Case Study
I and love and you boosts ROAS 3-8x with Fact and Fiction
The pet food brand I and love and you was offered an opportunity by Amazon to run video ads within its shopping feed. To break through the digital clutter and connect with their pet-obsessed target audience, they partnered with the vendor Fact and Fiction to innovate within this new platform.
Fact and Fiction created a disruptive "Breaking Amazon" video ad campaign featuring cats and dogs. The solution was highly successful, generating between 3 to 8 times the return on ad spend compared to regular search ads and achieving the highest click-through rate of any brand on Amazon. The campaign won multiple awards and became Amazon's own case study for the new video ad unit.
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