Case Study: AT&T and the Dallas Cowboys achieve a world-class stadium re-branding with Facility Solutions Group

FSG provided turnkey signage services for both the Dallas Cowboys and AT&T in one of the largest ever re-brandings of a sporting venue

Facility Solutions Group (FSG) was selected by AT&T to undertake a major stadium re-branding project after the company acquired the naming rights to the Dallas Cowboys' venue. The immense challenge was to completely transform the identity of the massive three-million-square-foot facility from Cowboys Stadium to AT&T Stadium, a complex project requiring meticulous planning and execution under tight deadlines.

FSG designed, fabricated, and installed the new signage, including the large-scale rooftop logos and lettering. The vendor successfully met all engineering challenges and completed the project on schedule, resulting in a world-class re-branding. All parties were pleased with the outcome, and the successful project led to FSG securing further work branding other NFL stadiums for AT&T and additional clients.

AT&T