Case Study: Norwegian Cruise Line boosts CAB engagement with Facilitate.com

Norwegian Cruise Line makes CAB meetings 17 questions more productive with Facilitate.com

Norwegian Cruise Line (NCL) sought to create a highly engaging and productive Customer Advisory Board meeting to stimulate creative thinking and gather frank feedback from its top distributors. The challenge was to design a safe environment for idea exchange that was both high-tech and high-touch, moving beyond traditional presentation-heavy agendas. They partnered with vendor Facilitate.com and utilized their FacilitatePro web meeting software to achieve this.

Facilitate.com implemented a solution using iPod touches connected to FacilitatePro software via a portable Wi-Fi hub, allowing board members to contribute ideas and vote anonymously and interactively throughout the meeting. This approach made the meeting incredibly productive and fun, enabling the group to collaboratively identify growth roadblocks and enhance their partnership. The result was a successful, innovative meeting that solidified relationships and provided valuable strategic feedback.

Norwegian Cruise Line