Case Study: The Tom Leykis Show grows subscribers with Facet Interactive's subscription platform upgrade

The Tom Leykis Show grows to 2,000+ subscribers with Facet Interactive

The Tom Leykis Show, a popular online podcast, faced significant challenges with its complex, prepaid subscription system which created friction for listeners and hindered growth. Partnering with digital strategy agency Facet Interactive, the show needed to migrate its eCommerce platform to reduce customer drop-off and implement automated recurring billing to better compete in the podcast market.

Facet Interactive overhauled the website, upgrading it from Drupal 6 to Drupal 7 and integrating Authorize.net for automated recurring billing and easier subscription management. They also diversified pricing tiers and migrated media to Amazon S3 for improved performance. This solution reduced transactional friction and empowered listeners with self-management tools. As a result, Facet helped The Tom Leykis Show grow its subscriber base from a few hundred to over 2,000 in four years.

The Tom Leykis Show