Case Study: Tag1 Repositions Its Brand for Stronger Technical Leadership with Facet Interactive

Tag1 sharpens Drupal positioning over 10 years with Facet Interactive

Tag1, a provider of expert Drupal architecture and development, faced a challenge justifying their premium pricing as the marketplace became increasingly commoditized. Their steady, word-of-mouth growth was threatened, so they engaged the digital strategy agency Facet Interactive to help reposition their offerings to better communicate their high-value services to new customers.

Facet Interactive overhauled Tag1's core marketing positioning to frame their services as "Technology Crisis Management," focusing on the immense business value delivered during critical situations. The solution included developing new service offerings, rewriting all service pages, implementing data-informed marketing campaigns, and optimizing sales processes. As a result, Tag1's repositioning was validated by public endorsements, such as from the ACLU at DrupalCon, and the company solidified its reputation as a performance and crisis management leader, enabling it to reach a broader audience.

Tag1