Case Study: SUNY Maritime improves website navigation and user experience with Facet Interactive

SUNY Maritime reduces site friction for 6 personas with Facet Interactive

SUNY Maritime faced a challenge with its newly migrated Drupal 7 website, which lacked a strategic user experience and information architecture. This made it difficult for prospective students, current students, and faculty to find essential information, creating friction that hindered admissions and donations. Facet Interactive was engaged to analyze the website's structure and improve the user journey.

Facet Interactive conducted an Information Architecture Analysis and Usability Audit, recommending a restructuring that separated public-facing content for prospective students and donors from internal information for current students and faculty. This solution created a more seamless experience for each user persona. As a result, Facet Interactive projected a 100% increase in time on site and significantly higher user engagement rates by reducing navigation friction.

SUNY Maritime