Case Study: MotoArt achieves stronger conversions with Facet Interactive

MotoArt improves lead generation and reduces CPA with Facet Interactive

MotoArt, a maker of high-end furniture from airplane parts, needed to revamp its website to achieve a modern feel and create clear calls to action for stronger lead conversion rates. The challenge was to design an intuitive site for a large product catalog that drove leads through a form, as they do not sell directly via ecommerce. Facet Interactive was engaged to provide Drupal development and technical architecture.

Facet Interactive rebuilt the MotoArt website on Drupal 7 to streamline conversions and lead generation. The solution included integrating analytics and Facebook tracking pixels to better segment the audience and track engagements. This allowed MotoArt to scale its segmented advertising, which reduced cost per acquisition and increased customer lifetime value.

MotoArt