Case Study: Drupal Connect achieves more qualified leads and lower ad spend with Facet Interactive

Drupal Connect boosts leads and cuts ad spend 30% with Facet Interactive

Drupal Connect, a full-service Drupal web development agency, faced a sharp decline in qualified leads and ad performance from its Google AdWords campaigns despite working with multiple other agencies. This decline was negatively impacting sales and revenue. The company hired the vendor, Facet Interactive, to use its expertise in paid search advertising and Drupal to rebuild its lead generation efforts.

Facet Interactive implemented an intelligent paid search strategy that included identifying buyer personas, creating targeted landing pages to meet user intent, and using geotargeting to focus ad spend on high-value regions. Through extensive A/B testing and analysis with tools like Google Analytics, Facet was able to significantly optimize the campaigns. The solution resulted in a 30% reduction in ad spend while maintaining the same number of leads, which were of higher quality. Ultimately, Facet Interactive's management helped generate over $7 million in revenue for Drupal Connect in 2016.

Drupal Connect