Case Study: a semi-national healthcare provider achieves unified customer acquisition with Facet Interactive

a semi-national healthcare provider streamlines 4 websites with Facet Interactive

Facet Interactive partnered with a semi-national healthcare provider that was facing challenges with its outdated Drupal 8 platform and complex AWS infrastructure, which hindered its marketing team's efficiency and customer acquisition efforts. The healthcare provider, planning a nationwide expansion, needed to streamline its technology stack and refactor its Salesforce implementation to resolve daily performance issues and support its multi-brand strategy.

Facet Interactive implemented a refactored Drupal 9 CMS distribution to serve multiple branded websites, enhanced the Salesforce integration for better campaign tracking, and migrated the infrastructure to the Pantheon cloud platform. The solution provided the marketing team with superior tools for content publishing and translation, established a new prioritization framework, and delivered a blueprint for scalable growth. The results included a unified approach to customer acquisition, significantly simplified marketing technology, and a robust digital foundation prepared for future expansion.