Case Study: PSA Retail boosts local social media growth with Facelift Cloud

Psa Retail - Customer Case Study

The customer, PSA Retail, a network of nearly 400 car dealers across Europe, faced the challenge of coordinating a uniform social media strategy across its hundreds of local and national Facebook pages. Their goals included unifying communications, increasing local customer engagement, and running effective drive-to-store campaigns, all of which were difficult to manage at such a large scale. To address this, they turned to the vendor Facelift and its Facelift Cloud platform.

Facelift implemented its all-in-one social media solution to centralize control, allowing the head office to create and distribute approved campaign templates that local managers could adapt and publish. The platform also streamlined community management through a unified inbox and enabled detailed performance tracking. This solution from Facelift led to a dramatic 748% increase in local Facebook page subscribers, growing from under 10,000 to over 70,000 in just over two years.

Psa Retail

Valérie Rzasnicki

Head of Marketing