Case Study: a Large Automotive Company streamlines social media management with Facelift Cloud

Larze Automotive Company - Customer Case Study

The customer, a large automotive company, faced challenges in managing its complex social media presence across numerous channels like Facebook and Instagram. They needed to centralize control, improve community moderation with faster response times, and coordinate marketing efforts across global teams and a large distributor network. To address this, they turned to the vendor Facelift and its all-in-one platform, Facelift Cloud.

Facelift implemented its centralised Facelift Cloud tool to provide a unified inbox for cross-channel community management and an editorial calendar for streamlined publishing. The solution included specific features like an individual roles system and the Facelift Business Hub to manage the distributed network and local advertising budgets. While specific numerical results for this anonymized company are not provided, the case study highlights that Facelift's tools enabled efficient teamwork, ensured brand consistency, and helped the company manage high volumes of customer interactions, such as the over 5,500 comments on a single Audi video post referenced as an industry example.