Case Study: Horsch Maschinen GmbH streamlines global social media management with Facelift

Horsch Maschinen GmbH streamlines social media for 25+ team members with Facelift

Horsch Maschinen GmbH, a global manufacturer of agricultural technology, faced challenges in managing its social media across 42 international communication channels. With varying levels of expertise among its marketing staff and a diverse product range that differed by country, the company needed a unified solution to streamline workflows and ensure a consistent, secure, and collaborative presence. They turned to the vendor Facelift for its social media management platform.

Facelift provided a centralized solution with a clear rights system and a single inbox for all channels, enabling over 25 team members to collaborate efficiently. This implementation saved the company significant time and effort in content creation and cross-market posting. Since adopting Facelift in 2018, Horsch has achieved streamlined workflows and enhanced control over its social media strategy.

Horsch Maschinen GmbH