Case Study: Carrefour Group boosts local social media engagement across 1,212 stores with Facelift

Carrefour Group boosts local social media adoption by 93% with Facelift

The Carrefour Group, a major retail company, faced the challenge of managing localized social media communications across its vast network of over 1,200 individual stores. Their goal was to personalize customer relationships at a local level, drive store traffic, and ensure brand consistency, a complex task given their multi-format structure. To address this, Carrefour partnered with vendor Facelift to implement its social media management solution.

The solution from Facelift provided an easy-to-use platform that empowered local store teams to publish content and engage with their communities. The tool streamlined operations with features like automated message tagging, custom inboxes, and mobile access. This implementation by Facelift led to significant results, including a 93% adoption growth across stores, 74% of posts being published on local initiative, and a gain of over 24,000 new Facebook followers for all store pages within a six-month period.

Carrefour Group