Case Study: Adecco achieves 30% growth in local Facebook followers with Facelift

Adecco grows local Facebook followers 30% with Facelift

Adecco, the world's largest provider of personnel services, faced the challenge of increasing the local social media visibility of its 900 French branches while ensuring corporate brand consistency. They partnered with Facelift to streamline their national strategy and empower local managers, needing to reduce content bottlenecks and manage their distributed team across multiple platforms.

Using Facelift's Orchestrate, Engage, and Analyze products, Adecco achieved central oversight with local autonomy. The solution delivered a 30% growth in local Facebook followers, a 5x increase in reach, and a 2x boost in interaction rates. Facelift empowered 900 branches to engage locally and resulted in an 80% satisfaction rate among branch managers.

Adecco