Case Study: Youzu achieves stronger global player engagement with Facebook for Developers

Youzu - Customer Case Study

Youzu, a China-based game development studio, wanted to expand its game League of Angels beyond Asia and better engage Western players. To do that, Youzu turned to Facebook for Developers, using Facebook’s sharing, Open Graph for Games, and requests features to localize the game and reach new audiences.

Facebook for Developers helped Youzu drive both growth and engagement through organic and paid channels. The result was 30k daily registered users on Facebook and 1.6 million daily story impressions from the app, with 90% of installs coming from organic channels after the initial launch campaign.

Youzu