Case Study: YoulongHudong achieves higher organic growth and retention with Facebook for Developers

YoulongHudong - Customer Case Study

YoulongHudong, a China-based game studio creating Facebook.com games since 2010, faced the challenge of growing and retaining players for its real-time strategy game Clash of War. The team used Facebook for Developers products such as Facebook.com, Sharing, Game Requests, App-to-User Notifications, Facebook Analytics for Apps, and Facebook Login to drive organic acquisition, friend invitations, and deeper player engagement.

With Facebook for Developers, YoulongHudong designed shareable game content, incentive-based referrals, and targeted notifications to encourage players to return and invite friends. The results were strong: 73% of players were acquired organically, organic installs had 45% higher Day 60 retention, notification campaigns achieved a 30% click-through rate, and the company reduced CPI by 20% while improving ROI on its best audience.

YoulongHudong

Jim Zhan

CEO