Case Study: Wanted achieves global referral recruitment growth with Facebook for Developers

Wanted Scales Referral Recruitment Service Globally With Facebook Tools

Wanted, a referral recruitment service founded in Korea, needed a simple way for users to refer candidates while also growing its database with authentic, high-quality profiles. To support its web and mobile platforms, Wanted turned to Facebook for Developers tools such as Facebook Login, Facebook Analytics, and FbStart.

Facebook for Developers helped Wanted streamline signup and login, reduce friction, and build a stronger pool of verified users. The company also used Facebook Analytics to improve retention and add a “Follow Company” feature, while FbStart support helped fund user acquisition efforts. As a result, Wanted saw 16% more candidate referrals from people signing in with Facebook Login and a 29% higher hire rate for those users.

Wanted

Reagan Hwang

Co-founder and Product Development Lead