Case Study: TrulyMadly boosts trust, sign-ups, and user acquisition with Facebook for Developers

TrulyMadly Uses Facebook Tools to Help Singles Find Each Other

TrulyMadly, India’s largest dating platform, needed a way to help users sign up quickly, build trust, and improve matching while protecting privacy. The company turned to Facebook for Developers tools, including Facebook Login, Graph API, Facebook Analytics for Apps, and Facebook App Ads, to support verification, profile completion, analytics, and user acquisition.

Facebook for Developers helped TrulyMadly create a stronger Trust Score system by securely using Facebook profile data and simplified onboarding so users could log in and fill out profiles faster. The results were significant: more than 80% of customers now use Facebook Login, and Facebook App Ads delivered a 50% lower CPI than another social network, with over 20% of customers coming from Facebook campaigns.

TrulyMadly

Shubhanshi Jain

Product Manager