Case Study: Treatwell achieves stronger app growth and higher conversions with Facebook for Developers

Treatwell’s Beautiful Strategy for Healthy Growth

Treatwell, Europe’s largest online hair and beauty booking platform, needed to keep growing mobile bookings while maintaining high-quality user acquisition as it scaled across Europe. As mobile became the company’s primary channel, Treatwell turned to Facebook for Developers tools to help drive more installs, improve conversion, and reach new customers with stronger lifetime value.

Using Facebook for Developers products including Mobile App Install Ads, Facebook Login, App Events, and Facebook Analytics for Apps, Treatwell improved targeting, retargeting, and user engagement across app and web. The results included 2x more activations from Facebook App Install Ads, 22% higher average order value from Facebook Login users, a 5.5% lift in conversion rate using funnels, and 70% lower CPI compared with other acquisition sources, helping Facebook for Developers deliver more efficient growth at scale.

Treatwell

Thiago Monteiro

Head of Mobile