Case Study: Super Appli Games achieves profitability and 50M+ new players with Facebook for Developers

Super Appli Reaches Profitability and 50MM+ New Players

Super Appli Games, a Japan-based casual game developer, wanted to expand beyond its domestic market and monetize HTML5 games globally. Working with Facebook for Developers, the company used Instant Games and Facebook Audience Network to reach players on low-end devices and build a more scalable, social gaming experience.

Facebook for Developers helped Super Appli Games implement Instant Games, Facebook Analytics, bots, messages, and ad products to drive discovery, retention, and revenue. The results included 50M+ total players across six original games, 8M+ monthly active users, and 20% of players entering through an Admin Message, with the team growing from four to twenty people in one year.

Super Appli Games

Masaki Iinuma

CEO