Case Study: Star Girl achieves 2x ad CTR and purchases with Facebook for Developers

Star Girl Doubled Purchase Rates with Facebook Analytics for Apps

Star Girl, a fashion role-playing game developed by Hong Kong-based Animoca, wanted to attract higher-quality players who were more likely to become payers. Using Facebook for Developers tools such as App Events and Facebook Analytics for Apps, the team analyzed existing player and payer profiles to better understand audience behavior and improve campaign targeting.

Facebook for Developers helped Star Girl build lookalike and custom audiences, eliminating manual audience queries and enabling faster dynamic targeting. The result was a 100% increase in click-through rate, 30% higher day-one retention, 20% higher average revenue per user, and nearly 2x more purchases for the Star Wow Lucky Draw, while also informing Brazilian Portuguese localization for better player experience.

Star Girl