Case Study: Songkick achieves higher ticket sales and fan engagement with Facebook for Developers

Songkick Orchestrates a Sound Growth Strategy

Songkick, the leading independent artist-ticketing and concert discovery platform, wanted to grow globally while improving fan engagement and ticketing experiences. Working with Facebook for Developers, Songkick used Facebook Login, Facebook Analytics, and Facebook App Ads to better understand users, personalize concert listings, and expand reach across iOS and Android.

Facebook for Developers helped Songkick implement faster sign-in, richer audience insights, and more efficient acquisition campaigns. The results were strong: users who logged in with Facebook bought 7% more tickets on average, tickets purchased through the app rose 15% after using analytics-driven alerts, Facebook App Ads were 40% cheaper than competitors, and customers acquired through Facebook ads had 25% higher lifetime value.

Songkick