Case Study: SoloLearn achieves global growth and stronger user engagement with Facebook for Developers

SoloLearn - Customer Case Study

SoloLearn is a free programming and coding education app that helps people learn software development through short, interactive lessons. As the business grew after its 2014 launch, the company needed support to build a more useful, global product and better understand its audience. SoloLearn worked with Facebook for Developers, including FbStart, Facebook Analytics, Facebook Login, Sharing, and Facebook App Ads.

Facebook for Developers helped SoloLearn with roadmap guidance, product feedback, and tools that reduced costs and supported growth. Using Facebook Analytics, SoloLearn improved retention insights and learned its most active users were 18–24-year-old professionals. The app has surpassed 20 million downloads and 7.5 million registered profiles, with 22% of users logging in with Facebook and Facebook shares driving 3.4% of total traffic.

SoloLearn

Yeva Hyusyan

Co-Founder