Case Study: SkyAlert achieves rapid app growth and deeper user engagement with Facebook for Developers

SkyAlert's Seismic Growth Strategy

SkyAlert, a Mexico-based earthquake alert app, needed to scale its growth and reach more people more effectively as demand surged after major quakes. Working with Facebook for Developers, the company used tools such as FbStart, Facebook Login, Facebook App Ads, and Facebook Analytics for Apps to improve acquisition, engagement, and app performance.

Facebook for Developers helped SkyAlert reach 900K people with just $2K in ads, generating 100K installs in three weeks, and later drive 30K app downloads from an audience of 800K in 20 days, with 8% becoming paying customers. Facebook Login also boosted engagement, with users launching the app 3X more often, while Analytics for Apps helped SkyAlert streamline the app and expand its reach beyond Mexico.

SkyAlert

Alejandro Cantu

CEO