Case Study: Sale Stock achieves higher cart sizes, app engagement, and ROI with Facebook for Developers

Sale Stock Provides Affordable Fashion in Indonesia with Facebook Tools

Sale Stock, a fast-growing mobile commerce startup in Indonesia, wanted to make shopping and registration easier for its customers while also reducing cart abandonment. With help from Facebook for Developers tools such as Facebook Login, Facebook Analytics for Apps, Facebook App Ads, and the Messenger Platform, the company aimed to better understand user behavior and improve the customer experience.

Facebook for Developers helped Sale Stock implement a smoother login flow, targeted retargeting campaigns, and an AI chatbot named Soraya on Messenger. The results included 2.5X more app launches and 80% more items in carts for Facebook Login users, a 20X better ROI from app ads, and a 55% improvement in customer response time, while Soraya automated 34% of conversations and drove 2.3X higher conversion to purchase.

Sale Stock

Anthony Loekita Harsono

App User Acquisition Specialist