Case Study: Saavn achieves higher engagement and rapid user growth with Facebook for Developers

Saavn is Connecting the World Through Music

Saavn, India’s leading digital music service, wanted to grow its reach, reduce signup friction, and personalize the listening experience across its app and web platforms. To do that, Saavn worked with Facebook for Developers and used tools like Facebook Login, Sharing, Open Graph stories, Account Kit, Comments, and Facebook Analytics for Apps.

Facebook for Developers helped Saavn drive major growth and engagement: Open Graph stories and Sharing doubled total visitors to Saavn.com in just three days and increased traffic from Facebook by 15X. Users signing in with Facebook Login showed 65% higher engagement and shared music 3 times more often, while Account Kit boosted new registrations per day by 33% in two months, helping Saavn reach 551,000 registered phone-number users and making Facebook Login and Account Kit responsible for over 80% of registrations.

Saavn