Case Study: Ripl achieves faster growth and higher-quality installs with Facebook for Developers

Ripl Animates Social Media with Facebook's Help

Ripl, a Seattle startup building an easy-to-use app for creating animated social media posts and graphics, needed help growing efficiently while staying compliant with Facebook policies. As a young business with limited time and budget, it turned to Facebook for Developers products, including FbStart, Facebook Login, Facebook Analytics, and App Ads, to improve onboarding, reach new audiences, and better understand its customers.

Facebook for Developers helped Ripl use FbStart resources and mentors, Facebook Login, Analytics, and Mobile App Ads to streamline sign-ups, target lookalike audiences, and fix product issues. The results were strong: Facebook Login drove 45% of new sign-ups, users who logged in saw a 50% higher conversion rate and 12% higher retention, monthly recurring revenue grew 230% over eight months, installs came at a 45% lower CPI in one campaign, and overall CPI was 50% lower than other channels.

Ripl

Paul Ingalls

CEO