Case Study: Retrica achieves 15% higher user registration conversion with Facebook for Developers Account Kit

Retrica Creates Memories With Account Kit

Retrica is a camera app with more than 350 million downloads worldwide that wanted to make it easier for new users to sign up and start creating photos and videos quickly. To simplify registration, Retrica worked with Facebook for Developers and used Account Kit to replace a less stable phone number login setup.

Facebook for Developers implemented Account Kit alongside Retrica’s existing system, enabling reliable phone number verification and smoother account management. Within three months, Retrica saw a 15% increase in user registration conversion and saved up to US$25,000 per month in SMS carrier fees, leading it to make Account Kit its primary verification option.

Retrica

Chase Chang

COO