Case Study: Pixel Toys achieves global growth and higher engagement with Facebook for Developers Gameroom

Reaching a Global Audience Through Immersive Experiences on Gameroom

Pixel Toys, the UK mobile game studio behind hits like “Drop Dead,” “GunFinger,” and “Warhammer 40K: Freeblade,” wanted to grow its audience globally and bring its successful mobile experience to desktop in a high-quality, easy way. To do that, Pixel Toys turned to Facebook for Developers and its Gameroom platform for “Warhammer 40K: Freeblade.”

Facebook for Developers helped Pixel Toys port the game from Unity 5 to Gameroom quickly and seamlessly, and later support for C++ made publishing even easier. The results were strong: organic growth increased without extra effort, average session length rose 25%, retention improved 30%, players were 2X more likely to spend, and daily average revenue per user was 2X higher than on mobile.

Pixel Toys