Case Study: Rappi achieves higher conversions and customer retention with Facebook for Developers

Rappi Solves All Customers' Delivery Needs In LATAM

Rappi, the Latin American on-demand delivery platform founded in Colombia, needed a faster, more reliable way to handle customer sign-up and reduce duplicate accounts as it expanded. Using Facebook for Developers products such as Facebook Login and Account Kit, Rappi aimed to lower friction in registration while improving account quality and customer acquisition.

Facebook for Developers helped Rappi implement phone-number verification, passwordless registration, and audience analytics to optimize growth. The results included a 35% higher average order value for Facebook Login users, 2x retention four weeks after sign-up with Account Kit, 60% more time spent in the app, a 2% lift in login success rate, and a 65.2% higher amount spent per purchase from customers acquired through Facebook ads.

Rappi

Juan Pablo Ortega

Co-Founder