Case Study: Pretty Simple achieves higher retention, organic growth, and monetization with Facebook for Developers

Pretty Simple - Customer Case Study

Pretty Simple, a leading casual game studio in Paris, needed a way to grow retention and organic installs for its detective game Criminal Case while keeping the experience social and seamless across Facebook.com, iOS, Android, and web. To support that goal, the company used Facebook for Developers products including Facebook Login, Game Requests, Sharing, and Audience Network.

Facebook for Developers helped Pretty Simple build a cross-platform game with stronger engagement and monetization. Facebook Login drove almost 4X higher Day 28 retention and 20% longer sessions for logged-in players, while social channels generated over 1M daily sessions and 25% of new installs came from Game Requests. In addition, Facebook for Developers’ Audience Network delivered more than half a billion impressions per month and accounted for over 5% of player LTV.

Pretty Simple

Corentin Raux

Co-Founder