Case Study: MyChild App achieves higher engagement and user growth with Facebook for Developers

Powered by Facebook Tools, MyChild App Uncovers Developmental Disorders in Children

MyChild App is a health app that helps parents track growth and identify possible developmental disorders in children ages 1 to 24 months. Built by young founder Harsh Songra, the app needed early users, awareness, and an easier way for parents to sign up and log in as it launched its beta version, using Facebook for Developers tools like FbStart, Facebook Mobile App Install Ads, and Facebook Login.

Facebook for Developers helped MyChild App gain its first few thousand downloads, reach a relevant audience, and simplify onboarding through Facebook Login. The results included a 2x increase in engagement and active users, about 60% of users signing in with Facebook Login, and 37% of users acquired via Facebook App Ads.

MyChild App

Harsh Songra

CEO