Case Study: AladinFun Technology achieves higher retention and organic growth with Facebook for Developers

Piggy is Coming Achieves Success with Facebook Tools

AladinFun Technology, a China-based game studio, needed a better way to grow its cross-platform social game Piggy is Coming and connect players through their friends network. The company turned to Facebook for Developers tools, including Facebook Login, Game Requests, Sharing, Mobile App Ads, and the Graph API, to make the game easier to access and more social.

Facebook for Developers helped AladinFun Technology use friend-based engagement and word of mouth to drive strong growth. The game acquired more than 5.5 million players organically, with 60% of installs coming from Game Requests and Sharing; 85% of players used Facebook Login, 95% of paying players came through Facebook Login, and those users showed 72% higher 15-day retention, spent 61% more time in game, and generated 44% more revenue on average.

AladinFun Technology

Sunson

Co-founder