Case Study: Cheetah Mobile achieves massive global growth with Facebook for Developers

Piano Tiles 2 Achieves Massive Growth with Facebook

Cheetah Mobile, the Beijing-based mobile Internet company behind Piano Tiles 2, wanted to scale the game globally and improve acquisition, retention, and monetization. Using Facebook for Developers products such as Facebook Mobile App Install Ads, Facebook Login, Game Requests, App Invites, and Facebook Analytics for Apps, they aimed to reach more players, make sign-up easier, and better understand user behavior.

Facebook for Developers helped Cheetah Mobile acquire more than 20 million players at a lower cost per install, boost retention by 15% among Facebook Login users, and add over 3,500 new players per day through App Invites. With Audience Network, Facebook for Developers also drove 2.5 million daily ad impressions, more than 4% CTR, and 4X overall ad revenue growth within weeks.

Cheetah Mobile