Case Study: OP.GG achieves better user insights and higher engagement with Facebook for Developers

OP.GG Gains Insights On Gamers With Facebook Tools

OP.GG, a game data analytics platform used by 27 million gamers monthly, wanted to simplify account creation and gain more accurate insights into user behavior. To address these goals, OP.GG turned to Facebook for Developers, using Facebook Login and Facebook Analytics across Android, iOS, and web.

Facebook for Developers helped OP.GG streamline registration and analyze user activity with segments and funnels. The results included 22% of users logging in through Facebook Login, a 40% increase in usage of optimized features, a 50% lift in beta test sign-up rate after reworking the verification flow, and USD 10,000 saved by using Facebook Analytics Funnels instead of a third-party tool.

OP.GG

Ilwoo Lee

COO