Case Study: Onefootball achieves 5M monthly active users with Facebook for Developers

Onefootball - Customer Case Study

Onefootball, the Berlin-based football app with 24 million fans, wanted to become a one-stop shop for everything football while growing its community and reach at scale. To do that, the company turned to Facebook for Developers, using Facebook Login and Sharing to help fans connect and drive organic growth.

Facebook for Developers helped Onefootball monetize without disrupting the user experience by using Audience Network with native ad units and people-based targeting. The result was nearly 5 million monthly active users, almost 2 million daily users on match weekends, 100% of logged-in users connected via Facebook, a 100% increase in CTR, and a 300% increase in eCPM while maintaining a 4.8 App Store rating.

Onefootball

Jonathan Lavigne

CPO