Case Study: AhaMove achieves faster user growth and higher customer value with Facebook for Developers

On-Demand Logistics Service AhaMove Delivers with Facebook Tools

AhaMove, an on-demand logistics service founded in Ho Chi Minh City, Vietnam, needed a faster way to grow its mobile app user base while keeping acquisition costs low. Using Facebook for Developers tools such as Facebook Login, App Invites, and FbStart, the company aimed to make sign-in easier and encourage users to share the app with friends.

Facebook for Developers helped AhaMove implement Facebook Login and App Invites to streamline access and drive referrals. The results were strong: Facebook Login users were 45% more likely to become active users and had a 25% larger ticket size, while App Invites delivered a 47% click-through rate. Facebook Login users were also 61.5% more likely to send invitations to friends.

AhaMove

Ngon Pham

CTO