Case Study: Nordeus achieves 30M players and stronger retention with Facebook for Developers Instant Games

Nordeus' Golden Success with Instant Games

Nordeus, the mobile game developer behind Top Eleven, wanted to create something new for its global football community and reach fresh audiences through Facebook for Developers’ Instant Games platform. The challenge was to build a social-first HTML5 game quickly, with no prior HTML5 experience on the team, while proving demand and improving engagement through testing and feedback.

Facebook for Developers helped Nordeus launch Golden Boot with Instant Games features and social mechanics like Messenger challenges, leaderboards, PvP mode, and Game Bot notifications. The result was rapid organic growth: over 30 million players in four months, more than 1 million new players in a single month from social invites and challenges, 30% of gameplay in social contexts, and a 35% increase in D1 retention after the Game Bot was added.

Nordeus

Dražen Žarić

Project Lead