Case Study: Netmarble achieves 5 million downloads in Asia with Facebook for Developers

Netmarble expands its global footprint with Stone Age Begins

Netmarble, the Seoul-based mobile game developer, wanted to grow its RPG Stone Age Begins beyond Korea and reach a wider audience across Asia. To support the rollout, it worked with Facebook for Developers using tools like Facebook Login, Facebook Analytics, and Facebook App Ads to improve reach, access, and measurement.

Facebook for Developers helped Netmarble let players sign in easily across devices, gather audience and behavior insights, and optimize game updates and marketing. As a result, Stone Age Begins earned over 5 million downloads in six months in Asia, Facebook Login users showed 2x higher retention and 2x longer session time, and in-game purchase conversion increased 5x.

Netmarble

Seungwon Lee

Overseas President