Case Study: Musixmatch achieves higher retention, engagement, and revenue with Facebook for Developers

Musixmatch's Engagement Strategy Hits the Right Note

Musixmatch, the world’s largest lyrics catalog, wanted to grow and improve its app without straining its budget while boosting onboarding, retention, and community trust. To do that, the team used Facebook for Developers products including FbStart, Facebook Login, and Facebook Analytics for Apps, along with the Facebook Like button, Facebook App Ads, and Audience Network.

Facebook for Developers helped Musixmatch improve onboarding, validate real-user contributions, and better understand audience behavior. The results were strong: Facebook Login users had 90% higher Day 7 retention, onboarding improvements drove a 20% increase in feature conversion, Facebook ads were 30% cheaper and more effective than email, and Audience Network lifted revenue by 350% in six months.

Musixmatch

Pierpaolo di Panfilo

Head of Product