Case Study: Murka achieves higher engagement and revenue with Facebook for Developers

Murka Cashes in on a Global Gambling Audience

Murka, a mobile-first social casino game developer, needed a way to boost engagement, improve monetization, and acquire high-value players for games like Scatter Slots and Infinity Slots. Using Facebook for Developers products such as Facebook Login and other social features, Murka aimed to make it easier for players to connect, compete, and return to the game.

Facebook for Developers helped Murka implement Facebook Login, the mobile Like button, Facebook App Ads, App Events, and Facebook Analytics for Apps to drive acquisition and re-engagement. The results were strong: Facebook-logged-in players generated 71% of game revenue and were 7X more likely to pay, Facebook ads delivered 3X more players than other paid channels, fan base growth increased 13X in three months, and targeted engagement efforts lifted activity by 13% and hourly bonus claims by 25%.

Murka

Angelina Surnina

Chief Marketing Officer