Case Study: Money Lover achieves higher sign-ups, retention, and lower CPI with Facebook for Developers

Money Lover Uses Facebook Tools To Help People Manage Their Finances

Money Lover, a Vietnam-based personal finance app, needed a better way to help people manage budgets, track expenses, and start using the app more easily while also growing its user base across markets. The team wanted to improve sign-ups, retention, and customer acquisition, and used Facebook for Developers tools such as Facebook Login, Facebook Analytics for Apps, Facebook App Ads, and FbStart.

Facebook for Developers helped Money Lover simplify login, identify friction in the onboarding flow, and target users more effectively with app ads and lookalike audiences. As a result, Money Lover saw a 60% increase in sign-ups, a 50% increase in monthly user retention, and a 50% decrease in CPI. Users acquired through Facebook App Ads also converted to paid at 3X the rate of users from other channels, while the app expanded strongly in Southeast Asia.

Money Lover

Thanh Cong To

Head of Business Development