Case Study: MomentCam achieves higher engagement and improved face detection with Facebook for Developers

MomentCam - Customer Case Study

MomentCam, a Beijing-based multi-platform app that turns selfies into funny cartoon caricatures, was already popular worldwide but needed better insight into user behavior and app performance. Using Facebook for Developers tools, especially Facebook Analytics for Apps and App Events, the team identified that Arabic-speaking users were experiencing a higher face detection failure rate and needed help deciding whether to localize for Arabic or Portuguese first.

Facebook for Developers helped MomentCam implement UI improvements, an in-app tutorial, and Arabic localization, while also using sharing and Messenger integrations to improve engagement. The results were measurable: face detection success rose from 78% to 82% overall and from 71% to 77% for Arabic-speaking users, post sharing engagement increased 3X, app engagement via Messenger increased by about 25%, and Facebook-driven referrals reached 2M monthly.

MomentCam