Case Study: Mixcloud boosts listener engagement and monetization with Facebook for Developers

Mixcloud's Sound Strategy for Engaging Millions of Listeners

Mixcloud, the audio streaming platform for broadcasters, DJs, podcasts, and fans, wanted a simple way to engage millions of listeners and better understand its audience. With Facebook for Developers products such as Facebook Login, Analytics for Apps, FbStart, Audience Network, and Open Source tools, Mixcloud aimed to improve user access, gain deeper customer insights, and scale its app more efficiently.

Facebook for Developers helped Mixcloud implement seamless Facebook Login, audience analytics, native ad monetization through Audience Network, and a faster mobile development stack using React Native, Relay, and GraphQL. The results were strong: 70–80% of listeners chose Facebook Login, over half of ad inventory was monetized, CPMs were up to 30% higher than other ad partners, and app development moved 3–4X faster.

Mixcloud

Mat Clayton

Co-Founder and CTO