Case Study: Miniclip achieves higher retention, conversion, and monetization with Facebook for Developers

Miniclip Takes on the World of Mobile Gaming

Miniclip, a global mobile gaming leader behind titles like 8 Ball Pool™, needed a seamless way to let players enjoy its games across web, iOS, and Android while growing and retaining a global audience. Miniclip turned to Facebook for Developers and its tools, including Facebook.com and Facebook Login, to help optimize the experience and scale its flagship game on the web.

Facebook for Developers helped Miniclip use Facebook.com as a testing and launch platform for 8 Ball Pool, alongside Game Requests, Sharing, and Facebook Payments. The results were strong: 8 Ball Pool reached more than 24 million Facebook-connected monthly active players, Facebook Login increased conversion by 65%, 28-day retention improved 5X, and ARPDAU for Facebook-connected players was 70% higher than with other login solutions.

Miniclip