Case Study: Meitu achieves global user growth and stronger engagement with Facebook for Developers

Meitu Delivers Beauty On The Go With Facebook

Meitu, the Xiamen-based mobile beauty and photo-editing app company, wanted to expand beyond China into the US and Southeast Asia while adding AR features and improving user engagement. Working with Facebook for Developers, Meitu used tools including Facebook Login, Facebook Analytics, Facebook App Ads, Facebook Audience Network, and AR Studio to support growth, sharing, and monetization.

Facebook for Developers helped Meitu implement easy social login, app analytics, ad-based user acquisition, in-app monetization, and camera effects on Facebook. The results included a 20% increase in time spent for users logging in with Facebook, 250 million new users acquired at a lower CPI, 20M impressions monetized daily, and AR effects used more than 1.7 million times; Meitu also reported a 60% increase in global user acquisition.

Meitu

Wu Xinhong

CEO and Chairman