Case Study: Maya achieves faster growth and deeper user engagement with Facebook for Developers

Maya Transforms Women’s Health With Facebook Tools

Maya, a menstrual cycle and women’s health tracking app from India-based Plackal Tech, wanted to scale its business despite low internet availability and limited data access in India. To reach more women and improve its growth, Maya turned to Facebook for Developers tools, including Facebook Analytics and Facebook App Ads, to better understand its audience and expand its user base.

With Facebook for Developers, Maya used analytics to identify its core users, uncover interest in conception and pregnancy-related content, and refine features like pregnancy tracking and private specialist consultation. The company then used Facebook App Ads to drive installs, with 65% of new paid-channel customers coming through Facebook App Ads and a 28% increase in users engaging with the app more than 10 times per month.

Maya

John Paul

Founder & CEO