Case Study: Maya Apa empowers women in Bangladesh with Facebook for Developers

Maya Apa Empowers Women in Bangladesh with Facebook

Maya Apa, Bangladesh’s first personal digital wellbeing assistant, wanted to help women access anonymous, safe advice on health, mental health, and legal issues, but limited internet access made it hard to reach many users. Facebook for Developers provided tools including Free Basics, Account Kit, and Facebook Analytics to support the platform’s growth and user experience.

With Facebook for Developers, Maya Apa launched on Free Basics to expand access, integrated Account Kit for simple phone-number sign-up and login, and used Facebook Analytics to improve content personalization. The impact was significant: site traffic rose 50%, daily active people increased 200%, and incoming queries grew more than 500%, with Free Basics accounting for 38% of queries by 2017.

Maya Apa

Ivy Russell

Founder